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Career & Leadership

Exclusive look behind the scenes of a one-woman personal relations firm!

September 19, 2020

Did you know publishing a book– and then promoting it– are a lot of work behind the scenes? That’s what I’m up to lately, and for the foreseeable future. I’m a one-woman PR firm, help me!

What’s a book launch?

First off, I want to explain the point of a book launch. My book is currently live on Amazon, but it’s really, really hard to find, because it doesn’t have any reviews or sales yet. Right now, I’m pre-selling copies that I will personally sign and send you. It’s a celebratory special edition. For more details on how to get YOUR copy, see this post.

A book launch is usually accompanied by some PARTIES. But because of COVID, I will hold live virtual events instead. I’ve set aside Saturday 10/3, Sunday 10/4, and the evening of Wednesday, 10/7 to host these events. They’ll be like a group hangout mixed with a group coaching session. We can all share and laugh and cry together. If you’re into that.  

During these events, you’ll listen to readings from the book– stuff you haven’t had a chance to hear yet. And I’ll be hosting some special guests. One of them, Stephanie Pearson, for example, is an OB/GYN turned disability insurance broker, who advocates for physicians. She can answer your questions about protecting your future income. If you want a primer on what she does, check out the post I wrote about buying my own policy.

Another possible guest who’s yet to be confirmed is a financial blogger who has supported this launch, by sponsoring hundreds of free copies for students and trainees, so YOU don’t have to spend your own $20! He’s amazing.

Behind the scenes: getting ready to celebrate

As my book coach says, these launch parties are sort of like a baby shower: we are celebrating, even though we won’t have “met the baby” yet. 

When you sign up for the launch, you will enter your mailing address so I can send you a signed copy of the book. Yes, I’m for real! (Edited to add: the book giveaway period has ended as of late October 2020).

It’s all thanks to sponsors who believe in you behind the scenes

Sponsors I want to thank include my colleagues at work, my friends in interventional radiology, and some small (and not so small) businesses who’ve purchased copies of this book for you. I’ll announce them all at the launch, where you’ll get a chance to hear just how many people believe in you, the future of medicine!

It’s inspiring. 

So sign up here (period has ended) and I’ll send you a free book. I’m also becoming a one-woman shipping operation in the next few weeks. I’ve just ordered 700 copies which are coming to my home. Believe it or not, my free time is now also spent researching packaging & shipping options. I’m going to sign these babies with gold glittered pen and slap a label to send them off to you!

How can you thank me? 

When you have a chance to read the book, if you like it, drop a review on Amazon. Tell all your friends about the book. 

Tell your Deans and Administrators you want to host an event with me so we can hang out some more. 

It’ll be awesome. 

Xo, 

TiredSuperheroine

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